Welcome! The Pathway is home to Spark Five-Star Success, Standout Storytelling, and more programs from The Storied Experience!
The Standout Storytelling VIP Vault is a digital library that introduces you to the different aspects of a magnetizing narrative that pulls travelers in! This vault is full of resources designed to help you tap into the power of the different story elements and learn how to convey your journey in the most powerful way possible (using more than just words). Because it's not enough today to simply TELL your narrative. Your story must come to life throughout the entire visitor journey. In addition to storytelling, you will find the answers inside to:
Important: If you are a member of the Spark 5-Star Success Pathway, you already have access to this material! Spark is the all-inclusive portal for all things storytelling & guest experience.
Do you have all the story elements integrated throughout the visitor journey? Is your story appealing to the real desires of visitors & guests?
Remarkable stories start with remarkable characters. Discover how your brand archetype(s) color your visitor journey.
Your visitors' love language, that is. Weave a rich narrative that captivates the right emotions that drive people!
What does it mean to be a purpose-driven hospitality, travel & leisure brand in today's world? Explore these resources to uncover what it takes to deepen the narrative and journey around your experience.
A handy checklist you can use to make sure your website and marketing material is structured in a storied (and impactful) way.